Reinventing the High Street
Bruceshaw launches its second investigation into the retail sector with its latest Bruceshaw Voice. The paper calls for the urgent reinvention of the high street in the wake of increasing consternation regarding its relevance and purpose in modern society.
While a changing world is clearly demanding a new role and purpose for many of our high streets, little has so far been done to try and redefine town centres for the modern era, especially those outside the major metropolitan centres. So, what needs to change?
Hot topics include:
- Making shopping an experience
- Change uses and create flexible spaces
- Embrace technology
- Invest in the high street
- Encourage innovation and disruptors
This edition of Bruceshaw Voice was created in conversation with journalist Mark Faithfull, managing partner Paul Body, senior associate Tim Valler, and associate Conor Kelly.