The Evolution of Bruceshaw
We are excited to share with you the latest chapter in the evolution of Bruceshaw, which sees the launch of our striking new brand, reflecting our ethos and approach while focusing all our efforts on servicing UK and European markets.
We are building on over 40 years’ experience and expertise in the Residential (delivery of over 18,500 residential units during the past 3 years including prime residential, housing, apartments, social housing and student accommodation), Datacentre (supporting clients with expert technical commercial advice in the delivery of over 1m sq. ft. of white space), Hospitality (delivering 11,200 + keys), Retail (delivering 5m sq ft of retail space) and Commercial delivering 3m sq. ft. of fit out space in the last 3 years) sectors.
Bruceshaw’s strong presence in Northern Ireland has seen the organisation deliver some significant public sector projects including over £260m in Healthcare, £60m of Third Level Education, together with numerous Primary and Post Primary Schools in both Northern Ireland and Scotland.
Bruceshaw has been successful due to its ability to build relationships with clients that span not only projects but decades, with a healthy 75% of repeat business.
As part of the rebranding process, brand experts Pixeldot, undertook a series of internal staff workshops and interviews with existing clients to get to the heart of the Bruceshaw brand. Luke Taylor, Creative Director/Founder of Pixeldot Creative explains:
“The standout feedback from clients was the positive way they spoke about Bruceshaw’s people, their skills and the fact they deliver on their promises time and again, this is what sets them apart from their competitors”
Pixeldot have brought together the two foundations of Bruceshaw through the rebrand to form the strapline of “Building Relationships”. This simple message gets to the heart of their success and longevity.
The visualisation of the name is a modern evolution of the established brand, softening the logo to be more reflective of the relationship idea. The colours have been retained but revisited with a solid blue and warming and vibrant orange.
If you have any questions, comments or just want to talk about our plans for the future, please let us know.